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Explorers and purveyors of the finest and rarest teas of the world.

shubui

Matcha

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Discover the World’s Rarest Teas, One Country at a Time

Each year, we travel across tea-growing regions to uncover and curate a limited harvest of the world’s rarest and most exceptional teas — spotlighting a single country per year.

In 2025, we proudly inaugurate our collections with a limited selection of Japanese teas from the Wazuka region, celebrating centuries of craftsmanship and tradition.

As we look ahead, our 2026 selection will feature extraordinary teas from South Korea, now in careful curation.

Join us in this annual voyage — where each harvest tells the story of place, season, and the tea masters behind every leaf.

High-grade variety of teas

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Handmade Ceremony Tools

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An honest approach to rarity and terroir

One country and region, one harvest, once a year. 

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One harvest, one region per year

We are purveyors of the rarest teas on Earth, unveiling the richness of a single terroir each year.
In 2025, we begin in the Wazuka region of Kyoto, Japan — where centuries-old tradition meets the finest leaves.

Preparación del té matcha

Our pursuit is quiet, deliberate, and rare.

Each year, we gather no more than 12 kilograms of tea, harvested from the most spectacular plantations and chosen for their singular beauty. Nothing abundant. Only the unforgettable.

The most pleasant discovery into the tea world since a long time

TheEpicurer

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Satisfied Customers

Omar Malik

I've tried countless tea brands, but nothing compares to Shubui. The selection is incredible—every tea feels like a discovery. My morning ritual will never be the same!

Lina Chen

Shubui has completely transformed how I think about tea. From earthy oolongs to floral greens, every blend is pure magic. You can tell they really care about quality.

Nina Ivanova

I bought one variety just to try—and now I’m hooked. Shubui’s teas are vibrant, fresh, and full of character. I’ve never looked forward to tea time this much!
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